Productivity Tools

4 Best URL Shorteners for Link Tracking

link tracking

One of the most important features in URL shorteners for enterprises is link tracking. Link tracking services let you track how well your short links are performing in terms of impressions, the number of clicks, click-through rate (CTR), and more. Many also include demographic analytics so you can determine which groups your links are best appealing to. These features are vital for enterprises that use short links to market products or services and need to know how well their marketing campaigns are performing. 

As such, it is integral for such businesses to use a URL shortener that includes high-end link tracking features. Let’s go over the URL shorteners that provide the best link tracking features. We will also specify which features they include and why those features are important for enterprises that use short URLs. 

Best Link Tracking Services

analytics

1. Bitly

Bitly’s analytics package provides almost everything you would want for link tracking. The app collects over 20 data points with every click, from geographic data down to the local city level to referral channels to device type. You can track links individually or group them into campaigns. You can also track organic shares, which are links that other Bitly users create that redirect to your content.

Unfortunately, Bitly links can only be tracked for 30 days on the free and basic plans, and up to 2 years on custom plans. Even on custom plans, detailed performance metrics are only tracked through 90 days. Still, within this timeframe, Bitly will track every click; unlike most URL shorteners, it does not have a limit on the number of clicks tracked. Overall, Bitly is an excellent service for tracking links in the short-term along a variety of metrics, but it is not designed for long-term tracking.

2. ClickMeter

ClickMeter’s product is focused on tracking clicks on links and banners. It gathers data from over 15 different metrics when tracking, from geographic data (country, region, and city) to language. You can also set your own custom parameters for tracking. You can track conversions as well to determine which links or banners produce leads, sales, or downloads. ClickMeter combines all of this data into weekly reports that detail your top cities, sources, keywords, and other parameters.

ClickMeter stores data between 1-3 years depending on the plan you purchase. This is generally better than Bitly’s data storage plan; however, ClickMeter tracking is limited to a certain number of clicks each month. After you’ve reached this limit, you will have to pay extra. In all, ClickMeter is a competitive alternative to Bitly with similar features but different pros and cons.

3. Droplr

Droplr’s new Premium Analytics feature lets you track an unlimited number of links under a few different parameters. The feature lets you view the number of links created and the number of views per link and in total. You can also choose to view the total number of links on your entire team (if you are an admin) or just one member’s. You can set the time parameters to yesterday, the last 7 days, last 30 days, last month, this year, and all time.

Droplr’s URL shortener does not yet have demographic or geographic tracking, though more features are forthcoming. Still, Droplr’s Premium Analytics provide an inexpensive way to track which of your links or team members is performing the best, as well as how your links have performed over time. Droplr is also the only URL shortener to track every link forever.

4. Tinycc

Like Droplr, Tinycc provides an inexpensive alternative to Bitly and ClickMeter. Unlike Droplr, Tinycc doesn’t track an unlimited number of clicks, but it does track more than most shorteners. Pricing plans range from tracking 1,000 clicks/links/day to a custom number of clicks/links/day for enterprise plans. Tinycc also includes geolocation reporting up to the city level and an integration with Google Analytics. Their free URL shortener, tiny.cc, also provides basic free link tracking.

Tinycc tracks the basic stats (like number of clicks) for the lifetime of a URL, but detailed analytics expire after 90 days. Altogether, Tinycc is a decent alternative to the likes of Bitly and ClickMeter, with cheaper plans but fewer features.

Which URL shortener with link tracking is right for me?

The answer to the above question will depend on what you’re looking for in a link tracker. Bitly, ClickMeter, Droplr, and Tinycc all provide excellent services with different features. Bitly and ClickMeter are best for demographic tracking. Tinycc provides a cheap alternative for geographic tracking. Droplr is best for tracking a large number of links over a long period of time.

If you want to check out more link shorteners, you can look over our lists for the 5 Best URL Shorteners in 2020or the 7 Best Free URL Shorteners in 2020. You can also sign up for our email list at Droplr if you want information about our exciting upcoming URL shortener features before anyone else. To learn more about URL shorteners and what they can do, check out our article What is a URL Shortener.

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