Productivity Tools

7 Best Free URL Shorteners in 2021

If you’re looking to learn how to make a link shorter, you need to invest in a link shortener. Small URLs are easier to use and share, making them more appealing to clients. Additionally, many of the best URL shorteners include features such as enhanced security and custom branding to make links safe to use and attractive to marketers and customers alike. As such, link shorteners are an important tool for sales teams, customer service agents, small businesses, and others who are looking to attract customers or service clients safely and efficiently. Many online services also provide a free URL shortener so that you can make links shorter without cost.

However, with so many free link shorteners available, it can be difficult to decide which best fits your needs. That’s why we at Droplr have compiled a list of the 7 Best Free URL Shorteners. Read on to compare seven free link shorteners and determine which one is the best URL shortener for you so you can start to make links shorter today!

Picking the Best Free URL Shortener


How to shorten a link using the TinyURL generator

As the first free URL shortener to gain traction, TinyURL is one of the better-known and most accessible free link shorteners. To use, simply input a URL in the box on the front page and click “Make TinyURL!,” as shown in the above video. The TinyURL generator also includes a free link preview service, where users can preview links before clicking on them in order to avoid bad or dangerous redirects, as well as a toolbar button that you can attach to most web browsers. free URL shortener

Like TinyURL, is a quick and easy free URL shortener where you paste a long URL into the box on the front page, add an optional custom link ending, and click “shorten” to make the link shorter. With a free account, you can view your created short URLs alongside traffic statistics as well as edit or delete your links. These small links can also be turned into a QR code or exported into an Excel document or printout version. 


bitly creator

Bitly is well-known as one of the best URL shorteners for businesses to create and monitor custom short links. But did you know that there’s a free Bitly link generator too? Bitly’s free link shortener includes link tags that allow users to sort their links as well as simple analytics that track the total number of clicks, top referrers, and the location of clickers.

All you have to do to access these great features is create a Bitly free account that can be connected to your email, Google account, or company SSO account. Then, you can start to create Bitly links for free!


rebrandly free link shortener

Like Bitly, Rebrandly is primarily known for its paid plans and custom URLs. Also like Bitly, it includes a free URL shortener with several outstanding features. Rebrandly’s free short URL generator offers an unlimited number of short URL links, 500 branded URLs, 5 custom domain names, and tracking for up to 5,000 clicks per month. You can create a free account using Twitter, Facebook, Instagram, Google, or business email. 


your own url shortener

YOURLS stands for Your Own URL Shortener. It is a free, open-source set of PHP scripts that lets you create and run your own free link shortener. Using YOURLS’ open-source custom free URL shortener, you can add your own link management services such as branded links and traffic statistics without paying a third-party. You also own your own data.

The installation process is fairly simple, though you do need experience with software coding to design and implement your own free link shortener. Still, YOURLS is the best free URL shortener for anyone with programming experience who wants to customize and own their short URL links. 

Firebase Dynamic Links

firebase dynamic links

Firebase Dynamic Links is the new replacement for Google URL Shortener, though with very different features. It is specifically focused on promoting mobile apps; their smart small links are meant to transition users from desktop and mobile web users to a company’s mobile app. After they’ve installed the app, the short URL link will direct them to the same page on the app that they were viewing in-browser.

Firebase’s free link shortener includes a number of features such as analytics, app indexing, 1 GiB of stored data in the cloud, cloud messaging, and unlimited dynamic links. If you go over storage limits, however, you will begin paying as you go.

For more information on the switch from Google URL Shortener to Firebase Dynamic Links, check out this post on the Google Developers Blog. Do note that if you have used a small URL from Google in the past, your links will continue to redirect to the correct location. However, nobody can create new tiny URLs.

BL.INK free URL shortener

BL.INK is similar to Bitly and Rebrandly in that it’s a short link generator that offers both paid and free plans for its URL shortener. Its free link shortener includes one user, 1,000 links, one custom domain, and tracking for 1,000 clicks per link. It also includes exciting features typically reserved for paid plans such as branded links, smart links, link editing, API access, and a Zapier integration. Signing up is easy with Facebook, LinkedIn, Google, or email.

Discover the Best URL Shortener

Unfortunately, free URL shorteners do not include the same services as paid shorteners, such as extensive custom branding options and detailed analytics. If you need more control over your short URL links but don’t want to break the bank, then check out our article on the 5 Best URL Shorteners for short URL generators for businesses. Enterprise customers should look over our article on Picking the Best URL Shortener for Enterprises.

How to Make a Link Shorter

If you want to learn more about how to shorten a URL link, then check out our article How to Create a TinyURL.

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