Productivity Tools

7 Best Free URL Shorteners in 2020 

URL shorteners are tools that turn long, unwieldy URL links into short, aesthetically pleasing short links. These links are easier to use and share, making them more appealing to clients. Additionally, many link shorteners include features such as enhanced security and custom branding to make links safe to use and attractive to marketers and customers alike. As such, link shorteners are an important tool for sales teams, customer service agents, small businesses, and others who are looking to attract customers or service clients safely and efficiently.

How to make a short link using TinyURL

However, with so many URL shorteners out there, it can be difficult to decide which best fits the needs of your company and clients. That’s why we at Droplr have compiled a list of the 7 Best Free URL Shorteners in 2020. Read on to compare seven free link shorteners and determine which works best for you.


As the first free URL shortener to gain traction online, TinyURL is one of the better-known and most accessible link shortening services. To use, simply input a URL in the box on the front page and click “Make TinyURL!,” as shown in the above video. TinyURL also includes a free link preview service, where users can preview links before clicking on them in order to avoid bad or dangerous redirects, as well as a toolbar button that you can attach to most web browsers.

Like TinyURL, is a quick and easy link shortening service where you paste a long URL into the box on the front page, add an optional custom link ending, and click “shorten.” With a free account, you can view your created URLs alongside traffic statistics as well as edit or delete your links. These URLs can also be turned into a QR code or exported into an Excel document or printout version. 


Bitly is well-known for its paid link management services that allow businesses to create and monitor custom short links. But did you know that there’s a free version too? Bitly’s free URL shortener includes link tags that allow users to sort their links as well as simple analytics that track total number of clicks, top referrers, and the location of clickees. All you have to do to access these great features is create a free account that can be connected to your email, Google account, or company SSO account. 


Like Bitly, Rebrandly is primarily known for its paid plans. Also like Bitly, it includes a free URL shortener with several outstanding features. Rebrandly’s free plan offers an unlimited number of short URLs, 500 branded URLs, 5 custom domain names, and tracking for up to 5,000 clicks per month. You can create a free account using Twitter, Facebook, Instagram, Google, or business email. 


YOURLS stands for Your Own URL Shortener. It is a free, open-source set of PHP scripts that lets you create and run your own custom URL shortener. Using YOURLS’ open source URL shortener, you can add your own link management services such as branded links and traffic statistics without paying a third-party. You also own your own data. The installation process is fairly simple, though you do need experience with software coding to design and implement your own shortener. Still, YOURLS is the best URL shortener for anyone with programming experience who wants to customize and own their tiny links. 

Firebase Dynamic Links

Firebase Dynamic Links is the new replacement for Google URL Shortener. This new Google shortener is specifically focused on promoting mobile apps; their smart URLs are meant to transition users from desktop and mobile web users to a company’s mobile app. After they’ve installed the app, the short URL will direct them to the same page on the app that they were viewing in-browser. Firebase’s free version includes a number of features such as analytics, app indexing, 1 GiB of stored data in the cloud, cloud messaging, and unlimited dynamic links. If you go over storage limits, however, you will begin paying as you go.


BL.INK is similar to Bitly and Rebrandly in that it offers both paid and free plans. Its free plan includes one user, 1,000 links, one custom domain, and tracking for 1,000 clicks per link. It also includes exciting features typically reserved for paid plans such as branded links, smart links, link editing, API access, and a Zapier integration. Signing up is easy with Facebook, LinkedIn, Google, or email.

Can’t find what you’re looking for?

Unfortunately, free link shorteners do not include the same services as paid ones, such as extensive custom branding options and detailed analytics. If you need more control over your small URLs but don’t want to break the bank, then check out our article on the 5 Best Deals for URL Shorteners in 2020 to find the best URL shortener for your needs.

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