Instagram is one of the most popular social media platforms, used by marketers, influencers, and consumers alike. As such, including Instagram links in your social media marketing strategy is a great way to increase your reach. We’ve already covered why you should use short links as part of your social media marketing campaign. Similarly, you should include short links in Instagram posts, stories, and bios to share your content and increase visibility. This way, your Instagram followers are always kept up-to-date on new content and products when you share your Instagram link. So, let’s learn how to share a link on Instagram.
In this article, we aim to answer popular questions on link sharing and Instagram. Read on to learn how to post a link on Instagram in three ways: how to share a link on Instagram story, how to put a link in your Instagram bio, and how to share a link on Instagram posts.
How to Share a Link on Instagram in 3 Ways
How to Share a Link on Instagram Story
One of the best ways to market on Instagram is to share links on your Instagram story. However, this feature is only available for users with over 10,000 followers or who have a verified account.
If you fit these parameters, you can share a link on your Instagram story by tapping the “insert link” icon. After you type out your Instagram link, you can preview what your link will look like and make any adjustments. When people view your story, they can swipe up to be instantly redirected to your link. After your link is live, you can use Instagram Insights if you have a business or creator account to view its performance.
Overall, sharing a link on your Instagram story is a great way to quickly show off a product or page related to your story. Do keep in mind, though, that Instagram stories expire after 24 hours, though you can save stories to your page after they expire. You should use this method of link sharing if you already have an established following who you can rely on to view your stories.
How to Put a Link in Your Instagram Bio
It’s easy to learn how to add a link to an Instagram bio! To put a link in your Instagram bio, simply go onto your Instagram page and click “Edit Profile”. Then add your link under “Website”, as highlighted above. Instagram will automatically turn the URL address you enter into a clickable link. Then, press the check mark to save any changes to your profile.
This shared Instagram website link should lead to your homepage or product page. This is the link that anyone who clicks on your profile can see, so you want it to direct to a page that shares the most important information about your brand or product. You can always change this link whenever you decide to direct users to a new page. Don’t forget to use Instagram Insights to track how many users click on your Instagram bio link!
How to Share a Link to Instagram Posts
You can add a link to an Instagram post in the post’s caption. Simply copy and paste or type out a link in the “write a caption” box. However, Instagram will not turn this URL into a clickable link, so followers will have to copy and paste it into their browser to access it. This is why it is important to use short links that are small and easy to follow.
You also cannot use Instagram Insights to track clicks on these links. But, with the right URL shortener, you can track clicks and user information for your links. Most URL shorteners include data analytics that tracks the number of clicks your links receive and where they were accessed. Some also let you set UTM parameters that let you specify what information you want to track. So, you could set parameters that specifically track any clicks that come from Instagram. Read the linked article if you need help finding the right URL shortener with click tracking.
Since clicking on and tracking clicks from your posts is a bit more difficult, it is best to keep these Instagram links relevant to the specific post. Include a link in an Instagram post that are related to the shared image, such as a specific product page or content information page.
Learn More about Link Sharing
Now that you know how to share a link on Instagram, it’s time to find the best URL shortener for the job! Check out our articles on the The Best Free URL Shorteners and 5 Best URL Shorteners for businesses to find the link shortener that’s right for you!