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How to Use Discord as an Influencer

Discord is the #1 communication platform for gamers, developers, streamers, and content creators. It can also be a great tool for social media influencers looking to connect with fans, build community, or sell products. Whether you’re a newcomer looking to make a splash on social media or a seasoned influencer with a dedicated following, creating your own Discord server will inevitably help connect you with more fans and further build your brand. 

Discord has become so popular among influencers because it offers an enclosed space to interact directly with fans walled off from the rest of the internet. It is considered safer than most social media platforms because servers are invite-only, meaning you have to be approved by a server’s moderators before you can join. Discord enforces community guidelines that are more expansive than most, banning activities like doxxing and the releasing of private information. Servers can also enforce their own rules on top of the community guidelines. As stated in The Atlantic, influencers have flocked to Discord because it “provides a respite from the trolls they encounter on the broader internet”.

If you need to go over the basics of how to construct a great Discord server, check out our article How to Use Discord Like a Pro. Otherwise, continue on to learn about 4 specific ways that you can use Discord as an influencer.

1. Get Verified

discord verified

The best way to build a following on Discord as an influencer and attract fans to your server is to get verified. Verification confirms that your server is legit and that you are who you say you are. Verified servers are identified by the above logo located next to the server’s name.

Verified servers also get a few exclusive perks. You can promote your custom brand through custom splash art and a custom invite link to your server. Verified servers also have access to VIP voice servers with higher performance than average voice servers.

2. Use Moderation Bots

mee6 discord bot

Discord bots are one of the platform’s best features as they perform automated tasks that free up time for administrators and moderators. Every server should contain a moderation bot that can welcome users, delete spam, and enforce group guidelines.

I recommend MEE6 as the most well-known and well-regarded moderation bot for Discord. MEE6 can automatically check your server for foul language, spam links, invites, repeated text and emojis, and spoiler tags. It will then warn any member who uses any of the above if they are against the server’s rules. After committing a number of infractions (as specified by you), MEE6 can mute, kick off, or permanently a user from your server.

If you want to check out other moderation bots, then you should visit a Discord bot list such as top.gg or Bots on Discord. You can review how other users rate each bot and compare their features before selecting the one that works best for your server.

3. Set Private Channels

discord private channel

Want to run special events for your top fans or personal friends? With Discord you can, thanks to private channels. Private channels, also known as role-exclusive channels, are channels that can only be accessed by members with specific roles in your server, as set by you. For example, you can make a channel only accessible by moderators and administrators, or a channel just for members with a custom role assigned by you. For more information about how to set up a private text or voice channel, you can check out this article by Discord support.

There are various reasons for why you may want to set up a private channel. Having a moderator-only channel will let you discuss issues or upcoming events with your server’s moderating staff before announcing them to the general membership. You may also want to set aside special channels for special fans who have been very active on the server or contributed to you monetarily on another site. You can use these private channels for exclusive events or personal interactions between fans and you, the influencer. This is a great way to encourage server participation and outside support for your brand by offering special perks for fans who offer you the most support.

4. Become a Discord Partner

discord partner

If you already have a sizable following as an influencer on a different platform, then you can become a Discord Partner. Discord Partners get several special perks such as personalized servers, high performance voice servers, an exclusive badge, a free hoodie, and free access to Discord Nitro. Top partners can be promoted to premium status and even get paid by Discord!

A free Discord Nitro account is an especially great perk as it includes many features that enhance the quality of your server. Nitro includes higher quality video and screen sharing, custom emojis and GIFs, a custom Discord tag, and an upgraded file upload limit from 8MB to 100MB. With Nitro, more users will want to become a part of your server and participate more frequently.

To become a Discord Partner, you have to apply online. Discord chooses people to become partners who already have a robust server or presence on another social media site–the typical Discord Partner has a server size of 820 members as well as 11,642 followers on Twitter, 10,425 followers on Twitch, or 113,638 YouTube subs.

Do More with Discord and Droplr

The above features are just a few of the great ways you can use Discord in order to promote your brand as an influencer. Don’t forget to check out our own Droplr integration with Discord, which lets you share your own screenshots, recordings, and GIFs directly on your server! To learn more about how Droplr can help you make the most of Discord, check out our Discord app review or watch the video below.

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